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Digital Marketing 6 Months

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Digital marketing encompasses various strategies, tactics, and tools to promote products, services, or brands online....

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Course Content

Digital Marketing Fundamentals

Email Marketing

  • What is Email Marketing
  • Key Features of Email Marketing
  • Benefits of Email Marketing
  • Types of Email Marketing Campaigns
  • Popular Email Marketing Tools

Social Media Platforms

  • Facebook : Purpose, Best For, Features
  • Instagram : Purpose, Best For, Features
  • Twitter : Purpose, Best For, Features
  • Linkedin : Purpose, Best For, Features
  • YouTube : Purpose, Best For, Features
  • WhatsApp : Purpose, Best For, Features
  • Pinterest : Purpose, Best For, Features

Digital Marketing vs Traditional Marketing

  • What is Traditional Marketing ?
  • Difference between Digital Marketing and Traditional Marketing

Websites and Blogging Platforms :

  • WordPress.org
  • Shopify
  • Weebly
  • Wordpress.com
  • Blogger
  • Medium

Introduction to Digital Marketing

  • Definition & Scope of Digital Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Content Marketing
  • Social Media Marketing (SMM)
  • Email Marketing
  • Affiliate Marketing
  • Influencer Marketing
  • Pay-Per-Click (PPC) Advertising
  • Analytics & Data Analytics
  • E-commerce Marketing

Evolution of Digital Marketing

  • The Early Days (1990s - Early 2000s)
  • The Growth of Search Engines (Mid 2000s)
  • The Social Media Era (2000s - 2010s)
  • Mobile and Content Explosion (2010s - Present)
  • The Rise of AI and Automation (2020s - Prsent)

Importance of Digital Marketing

  • Global Reach
  • Cost- Effective
  • Targeted Audience
  • Measurable Result
  • Real-Time Engagement
  • Personalization
  • Higher Conversion Rates

4 Major Steps in Brand Building

  • Brand Identity Creation
  • Brand positioning
  • Brand Consistency
  • Brand Engagement

Content Marketing

  • What is Content Marketing
  • Key Goals of Content Marketing
  • Example of Content Marketing Formats
  • Benefits Of Content Marketing
  • Why is Content Marketing Important

Influencer Marketing

  • What is Influencer Marketing
  • Key Benefits of Influencer Marketing
  • Types of Influencers
  • Example of Influencer Marketing
  • Steps to Run an Influencer Marketing Campaign

Display Advertising

  • What is Display Advertising
  • Key Features of Display Advertising
  • Types of Display Ads
  • Benefits of Display Advertising
  • Why is Display Advertising Important

Video Marketing

  • What is Video Marketing
  • Key Benefits of Video Marketing
  • Types of Video Marketing Content
  • Popular platforms for Video Marketing
  • Why is Video Marketing Important

Interactive Content

  • What is Interactive Content
  • Examples of Interactive Content
  • Benefits of Interactive Content
  • Why is Interactive Content is Important

Search Engine Marketing (SEM)

  • What is SEM
  • Key Components Of SEM
  • Popular SEM Platforms
  • Benefits of SEM
  • Why is SEM Important

Search Engine Optimization (SEO)

  • What is Search Engine Optimization (SEO)
  • Key components of SEO
  • Benefits of SEO
  • Why is SEO Important

Under Standing Consumer Behavior And Target Audience

  • Key Aspects of Online Consumer Behavior

Creating Buyer personas

  • What is Creating Buyer personas
  • Steps to Create a Buyer Persona
  • Example of Buyer Persona

Brand Loyalty and Consumer Retention

  • Brand Loyalty ! How to Build Brand Loyalty
  • Consumer Retention
  • Why are Brand Loyalty & Consumer Retention Important

Customer Loyality Programs

  • Types of Customer Loyalty Programs
  • Benefits of Loyalty Programs

Customer Journey Mapping

  • What is Customer Journey Mapping
  • Key Stages in Customer Journey Mapping
  • Why is Customer Journey mapping Important

Selecting the Right Audience in Digital Marketing

  • Steps to Select the Right Audience
  • Why Selecting the Right Audience Matters

Product Photography in Digital Marketing

  • Introduction to product Photography
  • Power of Lighting
  • Camera Quality
  • Background And Surface
  • Product Arrangement
  • Software Tools

SEO and SMM

On-Page Optimization Techniques

  • Title Tags, Meta Descriptions, and Headers
  • URL Structure and Internal Linking
  • Content Quality and User Intent
  • Image Optimization and Alt Text
  • Mobile Optimization and Page Load Speed

Off-Page Optimization Strategies

  • Backlink Building Techniques
  • Social Bookmarking and Guest Posting
  • Influencer Outreach and Linkable Assets
  • Directory Submissions and Local SEO

Keyword Research and Analysis

  • Identifying Target Keywords
  • Short-Tail vs Long-Tail Keywords
  • Competitor Keyword Analysis
  • Tools for Keyword Research (Google Keyword Planner, SEMrush, etc.)
  • Monitoring and Adjusting Keyword Strategy

Social Media Marketing (SMM)

Facebook Ads

  • Types of Ads: Image, Video, Carousel, etc.
  • Setting Campaign Goals and Objectives
  • Tracking Conversions and Measuring ROI
  • Custom and Lookalike Audiences

Creating Effective Social Media Strategies

  • Defining Target Audience
  • Setting KPIs and Goals
  • Social Media Channel Selection
  • Scheduling and Posting Frequency

Content Planning and Creation for Social Media

  • Identifying Content Types (Posts, Stories, Reels, etc.)
  • Designing Engaging Visuals and Copy
  • Utilizing Hashtags for Organic Reach
  • Tools for Scheduling and Monitoring Engagement

Social Media Advertising via Facebook Ads

Setting up Ad Accounts

  • Creating a Business Manager Account
  • Ad Account Structure (Campaigns, Ad Sets, Ads)
  • Linking Instagram and Other Channels
  • Payment Methods and Billing Setup

Ad Campaign Objectives and Types

  • Awareness, Consideration, and Conversion Goals
  • Traffic, Engagement, and Conversion Ads
  • Measuring Ad Campaign Performance

Targeting and Ad Creative Best Practices

  • Audience Segmentation (Demographics, Interests, Behaviors)
  • Writing Effective Ad Copy
  • Choosing the Right Visuals and Ad Formats
  • A/B Testing Ads for Optimal Performance

Budgeting and Bidding Strategies

  • Daily vs Lifetime Budgets
  • Cost-per-Click (CPC) and Cost-per-Impression (CPM) Models
  • Adjusting Bids Based on Ad Performance

Social Media Optimization (SMO)

Brand Building on Social Media

  • Creating a Consistent Brand Identity
  • Visual and Content Alignment Across Platforms
  • Building Trust with Followers

Engaging with the Audience

  • Community Management and Interaction
  • Responding to Comments and Messages
  • Using Polls, Q&As, and Contests to Boost Engagement

Reputation Management and Crisis Handling

  • Monitoring Brand Mentions
  • Handling Negative Feedback or Complaints
  • Creating Crisis Communication Strategies

Search Engine Marketing (SEM) via Google Ads

Introduction to Paid Search Advertising

  • Overview of Pay-Per-Click (PPC) Advertising
  • Difference Between SEO and SEM
  • Benefits of Paid Search Marketing

Creating Google Ads Campaigns

  • Setting Up Search and Display Campaigns
  • Writing Effective Ad Copy
  • Ad Group Structuring and Keyword Matching

Ad Extensions and Ad Formats

  • Callout, Sitelink, and Location Extensions
  • Video Ads, Shopping Ads, and Display Ads

Quality Score and Ad Rank Optimization

  • Factors Affecting Quality Score
  • Improving Click-Through Rate (CTR)
  • Optimizing Landing Pages for Better Ad Performance

Introducing Google Analytics and Search Console

Why We Need Google Analytics

  • Benefits of Website Analytics
  • Key Metrics for Digital Marketers (Traffic, Bounce Rate, Conversions)
  • Setting up Goals and Tracking Events

Tracking Website Traffic and User Behavior

  • Monitoring Visitor Sources (Organic, Direct, Referral)
  • Tracking User Engagement and Journey
  • Conversion Tracking and Funnel Visualization

Search Console for SEO Insights

  • Submitting Sitemaps to Google
  • Monitoring Search Queries and Click-Through Rates
  • Identifying Indexing Issues and Fixing Errors

Content Strategy and Planning

  • Identifying Your Audience and Content Objectives
  • Developing Content Calendars
  • Understanding Different Content Types (Text, Video, Audio)

Content Marketing

Blogging, Infographics, Videos, Podcasts

  • Best Practices for Creating Blog Content
  • Designing and Sharing Infographics
  • Crafting Engaging Video Content for YouTube and Social Media
  • Starting a Podcast and Growing an Audience

Email Marketing and Automation

Building Effective Email Campaigns

  • Writing Engaging Subject Lines and Body Copy
  • Personalization and Segmentation Strategies
  • Timing and Frequency of Emails

List Segmentation and Personalization

  • Categorizing Subscribers Based on Interests
  • Sending Targeted and Relevant Emails
  • Tools for List Management (MailChimp, HubSpot, etc.)

Email Automation Tools and Strategies

  • Setting Up Welcome Emails and Drip Campaigns
  • Triggering Automated Emails Based on User Behavior
  • Tracking Email Performance (Open Rates, Click Rates)

Affiliate Marketing

Understanding Affiliate Marketing Models

  • Cost-Per-Sale (CPS), Cost-Per-Lead (CPL), and Cost-Per-Action (CPA) Models
  • Benefits of Affiliate Marketing for Brands
  • Key Players: Advertisers, Affiliates, and Networks

Setting Up Affiliate Programs

  • Choosing an Affiliate Platform (ShareASale, Rakuten, etc.)
  • Recruiting and Managing Affiliates
  • Tracking Sales and Payouts

Basic Designing

Introduction to Graphic Designing Using Canva

  • Overview of Canva’s Tools and Templates
  • Designing Social Media Graphics and Ads

Ad Banners Designing

  • Creating Engaging Ad Banners for Digital Campaigns
  • Selecting the Right Dimensions and Visuals

Time-Saving Techniques

  • Using Templates for Faster Design
  • Best Practices for Consistency and Branding

Product Photography

Introduction to product photography

  • power of light

Software and Tools

  • Background And Surfaces

Product Photography

  • Background And Surfaces

Consumer Behavior and Target Audience

Under Standing Consumer behavior Online

  • Selecting right audience

Local SEO

Google My Business ( GMB Profile )

  • What is Google My Business